E – Commerce

Online marketing is the mantra of success for almost major business stalwarts. More and more companies are turning to e-commerce. E-commerce is one way of conducting business where the various products and services are made available to the consumers online.

What is required to promote products online?

In order to make online sales a success, there are few requisites.

• The web presence of the company conducting e-commerce should be enhanced. Every effort should be made so that website presence is promoted.

• An online store or catalog should be provided.

• Providing after-sale-support is important and the seller should be ready to do so.

• There should be necessary arrangement to receive payments from the customers electronically.

Advantages of E-commerce?

E-commerce benefits the buyer as well as the seller.

How is the buyer benefited?

The buyer enjoys the following benefits.

• The buyer has the provision of comparing costs of products.

• The buyer can shop from the comfort of his home or office.

• Cost is greatly reduced.

How is the seller benefited?

• The seller enjoys accessibility to markets worldwide

• Sales costs are minimal

• Seller has the opportunity to compete with bigger companies

What are the disadvantages of E-commerce?

Disadvantages to the buyer

• The buyer has to pay for the shipping cost and wait for a couple of days before the products get delivered.

• The products cannot be seen or felt before they are finally delivered.

Disadvantages to the seller

• There may be times when confusion may arise as there is no personal contact with the buyer.

• The seller has to bear expenses to get popular-servers etc.

So, e-commerce has the potential to tap markets worldwide. However, the seller should be able to design the website so that it is easily noticed by online consumers. The buyer should also be allowed easy navigation.

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