Search Engine Marketing – Tips & Techniques
Search Engine Marketing is the art or science of making a web site robot friendly. Search Engine Optimization is a term coined by search engine marketing companies to make a site robot friendly by including on page optimization ingredients such as using key word phrases in the text, meta tags, HTML body text and file names. Then address the off-page optimization issues by implementing a reciprocal and one-way linking strategy between other popular, relevant sites in your industry.
Search Engine Optimization Techniques:
Below are some recommendations to ensure your site is well optimized and search engine friendly.
- Plan and implement a site map strategy for your web site.
- Plan and implement a managed linking strategy for your web site. Link management is an on-going activity that needs to be managed on a daily basis. You can buy third-party vendor software packages to help you monitor reciprocal links or you may wish to hire a professional Search Engine Management Service to manage this task for you to free you to attend to the other aspects of running your business since link management is an on-going activity that should be managed on a daily basis.
If you’re developing a new site you’ll want to include these aspects in the design of your site or if you already have a website, modify your existing site to address these issues.
- Evaluate the strengths and weaknesses of your website. Most websites have internal weaknesses which when fixed will automatically improve search engine ranking.
- Evaluate and fix image file naming conventions. More and more people are using image searches to locate web sites and we have noticed a definite correlation between image and normal web search results and ranking.
- Ensure all meta tags on all pages are individually optimized.
- Identify duplicate content issues and remove them.
- Analyze keyword densities and optimize keyword phrases so that they appear at the top, middle and bottom of your web pages. Where needed, rewrite the text on pages to accommodate search engine optimization keyword phrases.
- After the web site has been made search engine friendly, wait until Google indexes the site, analysis the results and make required changes until you achieve the desired optimal optimization.
Keyword Research Tools – Keyword research tools can not only help increase your search engine traffic, but they also carry out important market research.
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