Selecting the Right Web Designer for your Small Business Web Design Project
When selecting a professional web designer for your design project, we recommend finding a designer with experience in web design, programming and search engine marketing as contrasted to hiring an expert in each field since the second approach is almost always more costly. That is, unless you have a very specific set of requirements which would require an exceptional level of expertise in each field.
Web Design:
Every site needs to have some eye-catching graphics to attract the attention of visitors and encourage them to visit beyond the home page. The layout of the web page is equally important. The most important information should be presented at the top of the page above the fold so that this information is immediately visible when the web page displays in the visitor’s browser. Research has shown that you have about five seconds to capture the attention of the site visitor before your audience leaves and moves on to another site.
XTGate is a premier business graphic designer Los Angeles, that is targeted to custom web design, re-design and optimization of a web site tailored to customer’s specifications.
Programming:
Programming techniques are equally important — valid html, CSS and page load time are all important programming considerations. Valid html coding enables the search engine robots to be able to easily crawl your site. Valid CSS will help ensure formatting options are displayed properly. Optimized image sizes will reduce the page load time as will image sprites which are a collection of images stored in one image file to be processed by the client side program thereby reducing the number of http requests to the server to display an entire web page. Again, if a page requires more than a couple of seconds to load, site visitors may move on to the next site.
Search Engine Optimization:
A great looking web site is of little benefit if your site cannot be found by potential customers looking for your product or service on the World Wide Web. Search Engine Optimization is a term used by Internet marketing companies to describe the techniques used to maximize a website’s placement in organic search engine results through a variety of on-page and off-page techniques. It is generally believed there are over two hundred different weighting factors used by search engines to determine the most relevant search results to return in response to a search query. It is also important to note that these algorithms are updated frequently to improve the quality of results returned from organic search engine queries.
A more in-depth discussion about search engine optimization techniques can be viewed at the Tampa Custom Web Design Search Engine Marketing page.
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